Selling a property isn’t easy, especially in a competitive market like Hua Hin. You have to know all the tactics in the book to get the best price for your properties. With that said, here are eight ways to improve your chances of selling your property at the best price:
Implement SEO strategies
Search engine optimization (SEO) has been the name of the digital marketing game in the last few years, and it’s not hard to see why. No one can deny the prominence and importance of search engines in modern society. It has completely changed the way we learn things and revolutionizes how research is done.
You don’t need to go to an agency or a middleman to sell your property anymore. Now, you can set up a website and put all of your properties there for people to view. For this website to perform at the level you expect, you need a lot of SEO work to see results, and that’s where you should begin your work. Focus on the content, keyword management, outreach, and on-page optimization for your site, as these are the most effective elements of SEO strategies.
Use high-quality photos
For your listing to look professional, you need high-quality photos of your properties. You need to emphasize every element of the house, from the pool, kitchen, and backyard, to the king-sized bed. If you have something that can increase the value of the property, you need to show it, and make sure that you edit the photos so that they look as refined as possible. Hua Hin has many beautiful locations, so whether you choose to highlight the beautiful beach front, the vibrant city life, or the well-preserved nature in the area, make sure you paint a pretty picture. A beautiful view and magnificent scenery are never in short supply when you’re in Hua Hin.
Put email leads to use
Real estate leads need to be nurtured very closely for them to convert, and it all starts with the initial follow up email. Once you get a lead’s contact information, you should email them on the same day or one day later at the latest. You can make your leads feel like you care about them. Trust is the most important aspect of property sales, and it can be established very early on in your relationship with your potential clients.
Social media marketing
Social media marketing is one of the most effective digital marketing strategies right now. The reason for this is because social media platforms are where people spend the majority of their time online. You can find just about any audience group on these platforms and directly connect with them via many ways the platforms allow you to connect with your audience. For example, you can find many property listing groups on Facebook and look to promote your listings on these groups. It can help to drive up a ton of engagement and awareness, not to mention that the cost for this type of marketing is very low. Combine that with the fact that Thailand has been on top of the engagement list on Facebook for many years, and it’s not hard to see why social media marketing for your properties in Hua Hin might be your best option.
Use a personal network to your advantage
When you’re trying to sell a property, knowing the right people can be the key to selling your house at a fair price. Keep in mind that referrals are the cheapest and easiest ways to advertise your products, and that has always been true. The problem with referrals is now how to use it, but how you can get other people to sell your products for you. The answer is that you need to have a good rapport with them and build up enough trust for them to recommend your service to their loved ones. For that reason, you have to maintain and keep building healthy relationships with every contact that may be useful for you in the future. Inviting your friends over for a coffee once in a while and keeping in contact with them is enough to show them that you haven’t forgotten about them.
Cold calls and hard sales
Cold calls and door-to-door sales aren’t the most effective ways to find new clients, but sometimes, they have to be done. It may not take a lot of money to do this, but it sure takes a lot of time for you to drive around town and knock on people’s doors. We recommend you to only do this when there’s a reason to, as it can be a huge waste of time on your part. Plus, it’s not a very common sales strategy in Thailand, so you need an even better reason to do it to sell your properties in Hua Hin.
Use past clients as your contacts
Your past clients can be included in your list of contacts as well. You shouldn’t forget about those who’ve bought a property from you just because you’ve finalized the sale. Being in contact with your past clients allow you to use them as a way to find new leads and sell more properties. People in Thailand tend to be incredibly close-knit, and if you can create a genuine relationship with one, it’s very likely that one of your listings may go to their friend or family member.
Host an open house
With all the advanced strategies out there, you still shouldn’t overlook a good old open house tour. You will have a chance to build a connection between you and the buyers from the get-go, and your guests can see the property for themselves. No matter what complicated marketing tactics you use, you still can’t skip an open house tour.
Do you need help marketing your property? Hua Hin Home Property provides stunning villas & vacation homes in Hua Hin at an affordable price – get in touch today to see how we can help.